Thursday, May 29, 2014

What to Do With Rare

After the not so successful release of Kinect Sports Rivals (I think this title is more of a seasonal seller anyway), several people were let go at Rare.  Some on-line message boards lamented and called the death of Rare, again.... 


i never had a Nintendo console, so i don't know about the "vintage" Rare.  A lot of what they did under MSFT (that wasn't cancelled) seemed to be trying to replicate that success they had with Nintendo a little too closely.  i think they were trying to sell their games at too high a price.


What is my view of Rare and what do I think should happen with them?


I see Rare as being miscast as a AAA developer.  I think of them somewhere between Turn 10 and Twisted Pixel (so maybe AA, in minor league baseball parlance).  Their games should be aiming for the $29.99-$39.99 price point (not $60).  Yes, I would love another Kameo, Viva Pinata and collect-a-thon Banjo game.  I would also love someone to port all the 1st party Kinect games to Xbox One (Fable Journey and Kinect Adventures being my favorites). 


So what would I do if I owned Rare
* Separate into 4 teams
  - Kinect Team
  - Free to Play Team (eventually I see Lift London getting merged into Rare)
  - Port/Remake Team (deals with getting Rare IP on the Xbox One.  Not just Rare IP, MSFT IP)
  - "Retail" team: making/prototyping retail games, new IP.  Maybe some actually getting released. 


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